Author’s note: The Expert Platform podcast was launched in support of Tekton Press. Although I shuttered the business and put the podcast on indefinite hold, I’m keeping the episodes online at YouTube. I was fortunate to have wonderful guests like Steve. I learned a lot from our conversation, and I hope you benefit from it as well.
Steve Cherubino is known as The Podfather. A veteran podcaster, Steve was the guy who helped me launch Expert Platform by helping me understand cadence and technology. Steve is also a veteran entrepreneur and Facebook marketing expert.
In this episode, Steve explains how he transitioned from owning a brick-and-mortar business to working online full-time, how to grow a podcast audience, and how to use Facebook ads to drive business growth.
- 2:58 Origins of The Podfather
- 9:38 How Steve interacted with his podcast listeners
- 12:02 The blueprint to maximizing sales or your online courses
- 22:53 All about podcast networks
- 31:18 The power of Facebook advertising
- 39:44 On outsourcing versus doing something yourself
- 45:38 How to spread the word about your new podcast