Expert Platform 8: Steve Cherubino

Steve is a veteran podcaster, entrepreneur, and ad expert. He explains how to grow a podcast audience and use Facebook ads to drive business growth.

Author’s note: The Expert Platform podcast was launched in support of Tekton Press. Although I shuttered the business and put the podcast on indefinite hold, I’m keeping the episodes online at YouTube. I was fortunate to have wonderful guests like Steve. I learned a lot from our conversation, and I hope you benefit from it as well.

Podcast 53:37 | YouTube

Show Description

Steve Cherubino is known as The Podfather. A veteran podcaster, Steve was the guy who helped me launch Expert Platform by helping me understand cadence and technology. Steve is also a veteran entrepreneur and Facebook marketing expert.

In this episode, Steve explains how he transitioned from owning a brick-and-mortar business to working online full-time, how to grow a podcast audience, and how to use Facebook ads to drive business growth.

Time Stamps

  • 2:58 Origins of The Podfather
  • 9:38 How Steve interacted with his podcast listeners
  • 12:02 The blueprint to maximizing sales or your online courses
  • 22:53 All about podcast networks
  • 31:18 The power of Facebook advertising
  • 39:44 On outsourcing versus doing something yourself
  • 45:38 How to spread the word about your new podcast
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